What is relationship marketing?

A marketing philosophy that puts customer satisfaction first, relationship marketing aims to deliver more sustainable and profitable corporate customer relationships. The first relationship marketing programs date back to the 1980s, when retailers and service providers […]

5 examples of effective marketing strategies

All e-merchants want to attract traffic to their sales site and/or physical store, boost their brand awareness and of course increase their conversions and sales figures. But with all the marketing strategies available today in […]