Why train in SEA?Search Engine Advertising, or paid search, allows you to promote your website by paying search engines or certain social network platforms. It is a strategy that ideally complements your natural referencing action, […]
You’ve worked hard to create and design your new ad campaign, and your ads have just gone live. However, a big problem arises: a huge number of Internet users click on your ads, but you […]
Google has announced the release of Lighthouse 8.0 for the end of August in Chrome. This new version should paradoxically offer a mix of scoring that is both stricter and at the same time less […]
The Privacy Sandbox initiative is a desire on the part of Google to combine two elements that seem to be antinomic, namely privacy protection on the one hand and personalization of the Web experience and […]
Remarketing, also known as retargeting, is a very common form of digital marketing that involves serving ads to users who have already visited your website, blog or a specific web page and have not performed […]
Google Workspace (formerly G Suite) is a productivity suite, or more precisely a suite of cloud computing and groupware productivity tools and software, for professionals. It is offered by Google as a monthly or annual […]
Google Analytics 4, the new version of Google Analytics, is a powerful marketing tool for obtaining information that will naturally help companies make better marketing decisions. In the rest of this article, we will talk […]
Over the past few years, automated bidding on Google Ads has become more consistent and offers strong performance to advertisers on the Google network. Advertisers no longer need to choose a CPC (Cost Per Click) […]
Respecting the privacy of digital data is a major issue for both public policy and advertisers on the Web. That’s why Google has announced the end of third-party cookies by 2023. To provide a solution […]
