The profitability rate is a key performance indicator for all businesses. In this article, we’ll look at what the profitability ratio is, which is also sometimes referred to as the “net margin ratio”, “profit margin” […]
Google Analytics 4, the new version of Google Analytics, is a powerful marketing tool for obtaining information that will naturally help companies make better marketing decisions. In the rest of this article, we will talk […]
To set up a marketing and/or advertising strategy in 2022, it is essential to study the trends that are emerging. These trends are often needs expressed by customers or new marketing tools that must be […]
In 2022, marketing will continue to be the cornerstone of business success. Marketing has become a field of applications, expertise, and even an industry with well-developed ramifications that encompasses a wide range of tactics, tools […]
Even if some companies still doubt its effectiveness, email marketing remains an essential tool in a marketing strategy. Email marketing allows you to convert your prospects into customers and to keep them coming back. Email […]
Over the past few years, automated bidding on Google Ads has become more consistent and offers strong performance to advertisers on the Google network. Advertisers no longer need to choose a CPC (Cost Per Click) […]
Amazon Advertising is a fast-growing advertising network that is attracting more and more advertisers every day. Did you know, for example, that about half of all online purchases in the United States are ordered on […]
Your Google Ads strategy is stalling, while your Facebook Ads campaigns are not delivering the ROI you expected. Have you tried LinkedIn Ads yet?If you’re looking for a new advertising channel to generate traffic, leads […]
Respecting the privacy of digital data is a major issue for both public policy and advertisers on the Web. That’s why Google has announced the end of third-party cookies by 2023. To provide a solution […]
Facebook is now one of the best known and most used social networking platforms in the world. In addition to its traditional social networking aspect, Facebook has become an important essential tool for businesses and […]
