Landing Page : What is it ?
What is a landing page? A landing page is a separate web page created for marketing or advertising purposes to increase conversion rates. Internet users “land” on a landing page after clicking on a link […]
The 5 best training courses on SEA techniques
Why train in SEA?Search Engine Advertising, or paid search, allows you to promote your website by paying search engines or certain social network platforms. It is a strategy that ideally complements your natural referencing action, […]
Facebook: numbers and statistics to know for 2022
In this article, we’ll look at all the Facebook figures and statistics that matter to professionals in 2021, both internationally and domestically. Before getting into the heart of the matter, here is a reminder of […]
The digital advertising market will grow in 2022
This document, produced by the American strategy consulting firm Oliver Wyman, offers an assessment of the advertising market in France for the year 2021. Although the first half of the year was impacted by the […]
Generate leads on linkedin: 5 tips
For many years now, digital marketers have considered lead generation as a top priority. But it also remains their biggest challenge. Feeding the sales pipeline with high-quality leads that convert is ultimately one of the […]
How to create and develop a brand for your small business
Whether you have nothing more than a business idea or want to change your existing brand, creating a brand, or a new brand, is a crucial step in the life of your business. Here’s what […]
iOS 14.5 and ad tracking
If you’re tired of ad tracking/tracking, and its mostly opaque nature that makes you feel like you have little control, the latest iOS 14.5 update developed by Apple promises to give you back control over […]
9 conseils pour optimiser votre SEO sur YouTube
With 2.3 billion monthly active users worldwide, YouTube is nothing less than the second largest search engine after Google. And since YouTube has been under the control of Google already 15 years ago, the two […]
How to use the Facebook pixel and install it in 2022 [GUIDE].
Of all the incredible tools that Facebook has created for marketers, perhaps the most useful is the Facebook Pixel. The truth is that any business or e-commerce site that runs advertising campaigns with Facebook should […]
Facebook Business Manager: the detailed user guide
Do you manage your Facebook pages and advertising accounts through your personal Facebook account? While this is perfectly possible and feasible if you’re running your small business alone, it’s not the same if you’re working […]
