How to prevent click fraud on your ppc ads?
You’ve worked hard to create and design your new ad campaign, and your ads have just gone live. However, a big problem arises: a huge number of Internet users click on your ads, but you […]
Google pagespeed updated with lighthouse 8.0
Google has announced the release of Lighthouse 8.0 for the end of August in Chrome. This new version should paradoxically offer a mix of scoring that is both stricter and at the same time less […]
What is relationship marketing?
A marketing philosophy that puts customer satisfaction first, relationship marketing aims to deliver more sustainable and profitable corporate customer relationships. The first relationship marketing programs date back to the 1980s, when retailers and service providers […]
5 examples of effective marketing strategies
All e-merchants want to attract traffic to their sales site and/or physical store, boost their brand awareness and of course increase their conversions and sales figures. But with all the marketing strategies available today in […]
Privacy Sandbox: Better understand this new approach
The Privacy Sandbox initiative is a desire on the part of Google to combine two elements that seem to be antinomic, namely privacy protection on the one hand and personalization of the Web experience and […]
What is Remarketing and how to use it in 2022?
Remarketing, also known as retargeting, is a very common form of digital marketing that involves serving ads to users who have already visited your website, blog or a specific web page and have not performed […]
9 powerful LinkedIn marketing tips (that actually work)
LinkedIn has become an effective tool for generating B2B leads and qualified traffic to company websites over the years. According to a recent U.S. study, more than 90% of B2B marketers believe that LinkedIn remains […]
How to use LinkedIn for business (marketing guide)
More than 50 million companies worldwide will be using LinkedIn by 2021. But not just because it’s the ultimate social network for recruiting and hiring top talent. With some 740 million members at their disposal, […]
4 tools to simplify your Twitter marketing
Are you looking for tools to analyze and automate your marketing strategy on Twitter? That’s great, because in the following article, we’re going to introduce you to some of the best tools that can help […]
Google Workspace (ex-g suite): the productivity suite guide
Google Workspace (formerly G Suite) is a productivity suite, or more precisely a suite of cloud computing and groupware productivity tools and software, for professionals. It is offered by Google as a monthly or annual […]
